Kochubei L.O. PR in political sphere: study textbook.

Kochubei L.O. PR in political sphere: study textbook.

ISBN 978-966-02-6749-7

Original name:

Кочубей Л.О. PR у політичній сфері: Підручник. – К.: ІПіЕНД ім.. І.Ф. Кураса НАН України, 2013. – 472 с.
ISBN 978-966-02-6749-7

The present textbook combines the key ways of development of PR in political sphere, beginning from its grounds, principles and ethical norms of political PR as well as the practice of PR in political sphere. There are researched such important questions as the instruments of political PR, media-planning, political advertisement, internet in political communication etc.

To rich the theory and practice of research of political market, to prepare and to hold the electoral campaign, to provide the image for political leaders, to ensure the effective (and ethical by the way) PR technologies – here they are, the parts of preparation of a person, responsible for public relations. This textbook can help students to study such subjects as “Political technologies of electoral campaigns”, “PR in political sphere”, “Political science”. This textbook also can be useful for teachers, PhD students and everybody interested in political science, especially PR,

You can view the contents (in original language) here